Created Kendra Scott’s Color Bar — a revolutionary way for customers to create their own jewelry and to shop Kendra Scott’s designed pieces online.
Kendra Scott is an Austin-based jewelry designer with locations all over the US. Customers can choose from artfully-designed pieces or create their own one-of-a-kind adornments. Kendra Scott sticks firm to their mantra, “What matters to you, matters to us,” which can be seen throughout their brand culture, designs and philanthropic work.
Kendra Scott was quickly blooming into a major brand, but they were only a brick-and-mortar store. They knew that in order to keep growing their brand, they would need to develop an online presence. With a marketing website already in place, they wanted to expand and turn their website into an online shopping experience. They didn’t have the tech resources to create what they had envisioned, so they needed to bring in expert professionals to accelerate their online presence. To make the Kendra Scott e-commerce store a reality, they needed a fast-pace, flexible environment to build out the functionality to represent their brand and meet their customers’ demands.
By joining forces with Kendra Scott, we were able to extend the technical capability of their own team and develop the Color Bar. The Color Bar is a custom product configurator that allows Kendra Scott shoppers to build personalized jewelry pieces as well as shop the vast inventory already offered.
In order to bring this vision to life, we built a custom product on top of a Magento platform. We also architected their Rackspace server configuration for peak holiday volumes so that shoppers would never experience a lull in the performance of the website. Our work enabled Kendra Scott to grow their entire business — e-commerce and brick-and-mortar— by double and triple digits year over year since our partnership in 2012.